Social Media has allowed us to connect with our fans in ways that were unheard of a few years ago. Using Facebook we’ve been able to answer questions, address complaints and reward fans, doing in minutes what used to take us hours, even days. One of the best features has been allowing us to give back to our fans, engaging them with contests and promos on FB and while we have been successful in this area, we can be faster. That’s where Foursquare comes in!
In their own words, “Foursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges.” As we understand it, Foursquare will allow our fans to check-in to their favourite pizzeria and receive rewards or specials using their points collected.
How to Collect Points
It’s super easy! Use your smartphone and our Wi-Fi to find your Marios outlet on Foursquare and log-in. Your log-in will be captured by Foursquare and converted to points, which might be points now but can change to fun and exciting collectibles that will ultimately lead to you, our great fan, cashing in on some rewards. A notification will appear once you visit that location again, so simply follow through with the instructions to collect your points for that visit.
Be Our Mayor!
If our 71,000 strong Facebook fans could all use their smartphones to log-in, we’ll have the biggest community yet on Foursquare. With all the points being collected our team will have to work on grander ways to keep you guys engaged. One visit may be one point, which may become another visit and more points…before you know it, you’re a mayor and enjoying a special that will only be given to that mayor for that period. We’ve got some great ideas up our sleeves but you don’t have to wait to enjoy this new feature. Log-in 10 times and you will receive a free family size one topping pizza!
Foursquare also allows us to develop ‘Specials’, from a $10 discount to the first customer to log-in for the day or a free medium pizza for you and three friends if you all unlock the special. We’d love to know what would be a great fan special, so send us your feedback on Facebook or leave it in the comments below. Meet us over on Foursquare!